Challenges
- Lead duplication causing confusion among internal and external teams
- Incorrect tracking of leads coming from various marketing sources
- Incorrect analysis and reporting due to lead duplicity and absence of MIS management
- Unavailability of tangible call analysis — outgoing and incoming call data shared manually
- Complex lead lifecycle management
- Zero visibility on lead nurturing
Solutions implemented
- Implemented MetroSales.AI with telephony integration for incoming call tracking
- Deployed MetroTracker solution to track outbound calls made by the sales team from mobile phones
- Developed custom reports and dashboards for accurate source and conversion tracking
- Set up automated email updates for monthly and daily analysis of source and lead conversion
- Conducted extensive onboarding and handholding with multiple review sessions to improve team efficiency
Results achieved
- 100% tracking of all customer communication across inbound and outbound channels
- Eliminated lead duplication through integrated source tagging
- Accurate MIS reporting and analysis enabled without a dedicated MIS manager
- Full visibility on lead nurturing stages and sales team activity
To serve society by creating luxurious residential and commercial spaces that are high on quality and affordability.
Company vision