Challenges
- Lead duplication as lead source tagging was not in place
- Incorrect analysis and reporting due to data duplicity
- Unavailability of tangible call analysis — outgoing and incoming call data shared manually by individual team members
- Complex lead lifecycle management with no systematic tracking
Solutions implemented
- Implemented On-Premise PRI solution with ERP integration for post-booking processes
- Integrated all marketing sources to eliminate lead duplication at the point of entry
- Configured automations to capture and nurture leads at every pipeline stage
- Facilitated detailed source tracking analysis to ensure timely lead follow-up
- Equipped customers and users with reminder alerts and quality insights
Results achieved
- 20%+ increase in daily customer and prospect outreach
- Lead duplication eliminated through integrated multi-source tracking
- Full call analysis visibility replacing manual reporting
- Automated reminders improved follow-up consistency across the sales team
Trust is born out of strong values. Gagan brings customers the strength of a trusted legacy combined with modern design sensibility.
Company vision